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UAW Forgot Something... Social Media

Contract negotiations were going along swimmingly between the UAW and Fiat Chrysler Automobiles. Everybody thought the membership would be happy with the new contacts.

Then the membership got a look. Everything went south very fast.

It seems the UAW executives were working from their old playbook — thinking they would let their members know the contract particulars at some future meeting. They forgot that times have changed.

Today everybody is connected and looking for instant updates via Facebook, Twitter, YouTube, etc. That goes for UAW members, too.

Here's the story: UAW steps up social media to avoid another failed vote, Brent Snavely, Jim Schaefer and Alisa Priddle, Detroit Free Press, 11 Oct 2015.

Who Do YOU Trust? Bloggers Move to No. 3

According to a recent survey bloggers are number three on the trust hit parade. Here's the story:

Bloggers are the third most trustworthy source of information, behind friends and family, according to an independent survey of UK consumers commissioned by affiliate network, affilinet.

Meanwhile brands languish towards the bottom of the ranking, only just above politicians. Celebrities also ranked poorly.

affilinet Trust Index: Whose opinion do you trust the most?

Family
Friends
Bloggers
Social media contacts
Colleagues
Journalists
Religious leaders
Celebrities
Brands
Politicians

While it may come as no surprise that politicians footed the poll, it’s perhaps more worrying that 10% of respondents said that they did not trust any of these.

Go here for the rest of the story.

Online Video!

Pew Research Center's Internet & American Life Project found that online video is growing. 78% of online adults watch or download videos online, up from 69% in 2009, and the share of Internet users who upload or post video online has doubled from 14% in 2009 to 31% today. Kristen Purcell, report author, explains these findings and the reasons behind them. For the full report go here.